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Mobile Networks in Nigeria launched a New feature that allows subscribers keep their existing number while switching to different networks - What this means is an MTN subscriber who wishes to use Etisalat does not need to buy a new SIM card or get a different number. "SIM Portability" thats what they call it.

MTN Nigeria's New SIM Portability advertising campaign is generating a lot of buzz on social media because it featured a popular Comedian and Actor Hafeez Ayetoro aka SAKA who is an affiliate of Etisalat Nigeria and has done several radio / TV adverts for Etisalat 9ja. I guess you could consider him an Etisalat Ambassador!

MTN SIM Portability

In the MTN Advert, Saka sang and danced on stage - teaching other network users how to PORT from their existing mobile networks to MTN without loosing their number.
Marketing experts are calling this a Big blow to Etisalat, Football analysts tagged it "OWN GOAL"

Could this be Payback To Etisalat for Reducing Blackberry Bundles to 1000 Naira?

Here's the MTN Nigeria Sim portability Advert featuring SAKA

This MTN Portability advert with Saka is arguably a greater coup than Sani Abacha's overthrow of Ernest Shonekan.
It seems SAKA Betrayed Etisalat but this is Business - His contract may not have restricted him exclusively to Etisalat, So when A better offer came, He took it!

« Last Edit: April 24, 2013, 03:07 PM by Briggz5d »

The use of Saka in this Ad. simply nailed it! How could Etisalat not know the value of the guy enough to make their contract with him water tight? With his move now to MTN as depicted in this ad, many of the kind of consumers he depicts in his many etisalat commercials will simply follow suit. Marketing Lesson: Always´╗┐ keep your eyes on the ball...and never underestimate brand icons with mass followership and appeal. MTN Well done! And Saka....Shine On!


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